Budweiser 1978 Commercial

I chose this commercial because I believe it holds an important place in commercial history as one of the forrunners to commercial mascots that gives the product a reagal, noble and distinguished look.  Budweiser for most, thanks to their more modern advertising campaign, is a party beverage tied with the idea of good times with friends and the beverage of choice for any occasion (I hope some of you are paying attention to how commercials can change peoples way of thinking as I stated in my previous post).  This commercial gives the beverage more of a family idea of the drink by inviting you to take a ride on their classic carriage to deliver the boxes of drinks with the noble, beautifly clydesdale horses.  The clydesdales are very iconic and a very beautiful image that most would not identify with everyday beer without the aid of this type of commercial.  It also gives the viewer an idea that Budweiser is a family company, that even though kids will obviously not be partaking in the beverage it is still ok to have around.  It is pure and inviting for all and will not corrupt the minds of our youth with destructive ideas and behavior. 
It's a unique approach to advertising an alcholic beverage that is not seen now a days.  Most commercials featuring the popular Budweiser feature young adults having a great time at a party or guys doing insane or impossible stunts while drinking Budweiser.  The idea that was established back in the 70's that Budweiser was a family oriented company has long been diminished for a more colorful, goofy, energetic, and fun style and approach to marketing.  This is not to say that their new style of marketing is not effective it's just nice to see a calmer friendlier side to an otherwise manic entity. 
Also as a side note, the other reason why I really like this commercial is the fact that the wrought iron gates that the clydesdales walk through are the gates that my great grandfather had made.  Just a little personal history on my part for you all to enjoy.
http://youtu.be/S5pp7xsFj_w

The Backbone of a Commercial

Commercials are a means to communicate to the community what a new product is and why people just cannot live without said product.  "Cannot live without said product" is the key phrase here.  Commercials are not only trying to sell you a product, but also an idea.  Every product out on the market is an object that has the potential to change how we operate in our everyday lives.  From cars to computers to dish soap and watches and phones, these products completely change our lives and in most cases we can barely imagine a world without these products.  This is where the advertiser comes in.  Sure, once the product is on the market said object will catch the interest of the populace and practically sell itself if its worth the money, but its name has to be passed around somehow.  It is the advertisers job to get this name out there and to show people why this product is "The next big thing!" or "It will change your life!".  The way an advertiser goes about this varies from product to product and person to person.  An advertiser must be very careful about how they market an idea and to who.  It doesn't make much sense to market a jet ski to someone in New Mexico as would not be a good idea to sell a hamburger in India.  It is the task of the advertiser to do the daunting task of looking into the future to see how these products will effect the people they sell them to, what will get the people's attention, and most importantly how the people will react.  This is many times a hit and miss process, but can have such momentous payoffs.  Like an artist painting a picture the advertiser is looking to evoke specific emotions and to reach specific people in order to sell their product.  One must always keep this in mind: "Who is my customer, What do they need, Why do they need it, and How will they react to it."  Tough questions, but effective if used properly.