The Backbone of a Commercial

Commercials are a means to communicate to the community what a new product is and why people just cannot live without said product.  "Cannot live without said product" is the key phrase here.  Commercials are not only trying to sell you a product, but also an idea.  Every product out on the market is an object that has the potential to change how we operate in our everyday lives.  From cars to computers to dish soap and watches and phones, these products completely change our lives and in most cases we can barely imagine a world without these products.  This is where the advertiser comes in.  Sure, once the product is on the market said object will catch the interest of the populace and practically sell itself if its worth the money, but its name has to be passed around somehow.  It is the advertisers job to get this name out there and to show people why this product is "The next big thing!" or "It will change your life!".  The way an advertiser goes about this varies from product to product and person to person.  An advertiser must be very careful about how they market an idea and to who.  It doesn't make much sense to market a jet ski to someone in New Mexico as would not be a good idea to sell a hamburger in India.  It is the task of the advertiser to do the daunting task of looking into the future to see how these products will effect the people they sell them to, what will get the people's attention, and most importantly how the people will react.  This is many times a hit and miss process, but can have such momentous payoffs.  Like an artist painting a picture the advertiser is looking to evoke specific emotions and to reach specific people in order to sell their product.  One must always keep this in mind: "Who is my customer, What do they need, Why do they need it, and How will they react to it."  Tough questions, but effective if used properly.