Coke is like the Disney of television commercials. They know they want their customers to assosciate happiness and togetherness with a bottle of Coke and they have stayed very consistant with this model and have been extremely successful with their advertising style. Coke is not afraid to be creative and take an artistic approach to brighten up our television screens with just good old fashioned fun commercials. These commercials inspire a warm feeling to build in viewers hearts when they see these commercials and there are few as famous as the Mean Joe Green Coke commercial.
This is a classic commercial that most people know of and can recognize. The classic picture of a defeated titan of the grid iron limping away after a tough game and a kid walks up to him to give him a Coke. The kid does not want anything in return, only to make the football star feel better and what better way to lift the spirits of a previously defeated athlete than a cold, refreshing Coke.
This commercial exemplifies Coke's feel good style by encouraging people to seek out the good in people by offering good deeds to spread the goodness. Coke always wants their customers to assosciate their product with feel good feelings and they do a great job with this classic commercial.
http://youtu.be/xffOCZYX6F8