Bioshock Infinite begins with a first person look of a camera panning the ocean simalarly to how the first Bioshock teased us and introduced us to the world of Rapture and for a moment veterans of the first game are left wondering if we will be revisiting that world once more. Then we are suddenly ripped out of that familiar setting a violently thrown into another, unfamiliar world that we now must survive; and we would'nt have any other way. The creators of the critically acclaimed Bioshock know their craft very well and know what their fanbase is looking for in a sequal to their favorite game, but most importantly they know how to get people excited for it. Their commercials always use in game graphics and settings and try to paint a picture of how the game could play out if you were this hapless soul being thrown from a window into thousands of feet of air. The genious behind this commercial is how they tease at the features within the game. They do not show off any game mechanics, combat or even a way to move around the environment other than falling. They get right to what fans loved about the first game; atmosphere. Fans loved the environment they were thrust into suddenly in Bioshock, they loved exploring and learning of the culture and how people thought within this environment and how things went wrong. In this commercial we see only enough of the environment to get clues as to what the culture is and how the environment will behave. Its in the sky and looks like something from the time of the revolutionary war. There are many other things that have major questions too. What was the hulking monstrosity that threw you through the window, why is the city floating on what appears to be blimps, and who is that woman who attempted to save you? The only answer that can be given is these nagging questions will be answered if you buy the game when it comes out.That is what a commercial should do ladies and gentlemen.
http://youtu.be/1WDQ4FhslSk